✍️ News Desk, Biggani.org
📩 Contact: [email protected]
The way we search for information on the internet is changing rapidly.
Once, we typed queries into Google to find answers. But now? Many people no longer turn to Google—they ask AI assistants like ChatGPT, Alexa, or Gemini directly. They know that getting concise, well-organized answers saves time and patience.
This shift is not just about user behavior—it’s a massive challenge for businesses, media, and online content creators. Because if you’re not in AI’s line of sight, no one else will see you either.
🔍 New Data, New Reality
In June 2025, AI-driven platforms sent almost 1.13 billion visits to the top 1,000 websites. That’s a 357% increase compared to the previous year.
The most surprising part?
Over 80% of this AI traffic came via ChatGPT.
News and media sites have been impacted the most. Their traffic from AI grew by 770% in a single year.
That means, today, in addition to Google’s algorithm, AI assistant suggestions are becoming crucial.
🤖 How Does AI Make Decisions?
If you ask Google a question, it will show you a slew of links. But what about ChatGPT, Alexa, or Gemini?
They try to give you the “best” answer.
They select websites, scan content, and judge which is more relevant, trustworthy, and useful.
For them, “SEO” or search engine optimization is no longer enough. Now what matters is “AI Model Optimization”.
📊 New Concept: Share of Model
A new marketing metric has emerged: Share of Model.
This means—how prominently and positively is your brand, product, or content present within AI models?
🧠 Are you recognized by ChatGPT?
🤖 Does Gemini or Llama reference your site?
💬 Do you come up in conversations when users ask questions?
The answer to these questions can be measured by Share of Model. For example, if someone asks ChatGPT, “What is the best blood pressure monitor?”—and your brand’s name comes up, you know you’re on the “mind” of AI.
🏪 Business, Media, and Content Creators—All at Risk
Many organizations in Bangladesh are still focused on SEO. But what if AI models don’t even recognize them?
In that case, SEO ranking won’t matter anymore.
No matter what type of media content you create—be it Facebook posts, YouTube videos, or online articles—if it’s absent in AI discovery, future readers or viewers won’t find it.
This is especially alarming for media platforms. Because, in the future, readers might skip Google and just ask ChatGPT:
“What are today’s top science news stories?”
And if ChatGPT doesn’t know there’s a platform called “Biggani.org,” it will never appear in any AI-generated answer.
🌐 What About the Context in Bangladesh?
Most Bangladeshi businesses are still confined to SEO and Facebook boosts.
AI models, language training, or data feeds—these are still beyond their consideration.
But the reality is—models like ChatGPT, Gemini, and Llama are updating constantly. They scan countless websites, collect data, and make decisions based on their ongoing learning.
If you’re not included there, your product, your brand—everything will disappear into digital darkness.
🛠️ How Can You Prepare?
1. Create AI-friendly content:
Well-researched, accurate, clearly written blogs, FAQs, and webpages.
2. Add Structured Data and Schema Markup to your site:
This helps AI models easily interpret your data.
- Properly cite your sources:
Clearly state references and research in your content—this increases AI’s trust in your material.
4. Mention your brand name repeatedly:
So LLMs learn that you are a reliable source.
5. Include technical content and reviews:
AI models check for data reliability. Research-based and comparative content is trusted more.
📈 The Future Market: If You’re in AI, You’re Ahead
Research shows that by the end of 2025, 40% of customers will search for products through AI assistants.
In other words, they won’t “Google” for a “blood pressure monitor”
They’ll just ask: “Hey ChatGPT, suggest me a blood pressure monitor for my parents.”
If your company isn’t stored in AI’s memory then?
You’ll become “invisible in plain sight.”
🎯 Conclusion
Google ranking is still important, but on its own, it’s no longer enough.
If AI models don’t recognize you, you won’t have a place in tomorrow’s digital world.
Now is the time to work on your Share of Model.
Ensuring your content, brand, and message reach AI models is today’s biggest digital marketing challenge.
This isn’t just about technology—it’s a fight for survival.
📌 This article was originally published on the biggani.org platform. Read more about science, technology, and society: www.biggani.org
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